Tuesday, 19th Feb 2013, I got an opportunity to attend a wonderful webinar at Google. The agenda of that webinar was to learn about the basics of Google Adwords’ Enhanced Campaigns, the latest formula that redefined the too many campaigns in a single enhanced campaign.
Google Adwords™ is the most successful and cheapest advertising tool for the small businesses available on the web. Search Engine Marketers are familiar to use this tool to boost the web traffic for one of their clients that is eager to pay to get on top of the search engine. Google recently updated all users’ already campaigns with a new column named “Enhanced” and under this, each campaign has named as “Legacy”. What did they done? Here’s the answer in this overview to Google Adwords Enhanced Campaigns.
We usually, as search marketer do a lot of work to get the traffic from different locations, devices and time zones that takes a while to get completed. For example, we have to target 50 different locations of United States that are in between 2 different time zones and people search on 2 different devices. It all means we will need to make 50*2*2=200 legacy campaigns to cover the whole traffic. Google just unveiled the tool which is allowing the search marketers to make only a single campaign instead of these 200. Yes, you can target 50 locations, 2 times and 2 different devices with only one campaign that will dynamically change when user will perform a search.
In detailed example, you’ve a chain of Burger Shops around United States and your customers usually search with two types of devices (mobile and desktop) sometimes for lunch but for dinner too. You may nicely make a campaign which will target the whole of your audience. You can now set different bids for different regions, increase or decrease the rate of bid by device and show different ads for times.
When a user search for a Burger Spot nearby Houston, TX from his Android enabled mobile phone just before 1 PM that means he will searching for the burger shop that offers services for lunch but with sitting facility. If a user searches for the burger with his desktop device or laptop within 7PM so he’ll like to see the ads of burger shops that are offering the free home delivery and the best prices,
You’ll enjoy this great Google Adwords tool, just try it for one of your client. It really cuts the budget and increases the quality score and conversions.