Junaid Khawaja

Search Marketing and Web Development Expert

14 Mar

Google Panda Refresh #25 – How much queries will effect?

Posted in Google, Google Panda Update 25, Google Update, Search Engine, Search Engine Optimization, SEO, SEO Update on 14.03.13

The headache of SEOs has begun again when Matt Cutts confirmed the Google Panda Refresh #25 earlier this week while speaking at SMX West Panel. We guys are working on “next generation of Penguin” and will update later this year, he added more.

For the inpatient readers, “Google will update its 25th Panda Refresh within Friday 15th to Monday 18th March”.

Last Panda Refresh happened about 8 weeks ago that refreshed about 1.2% queries at all. The 23rd Panda hit about 1.3% where Panda 22nd and previous had the same values so It can be assumed that this update may hit between 0.8 to 1.2% queries.

Moreover, the biggest news is that Google plans to penalize the whole sites for the cause of single “bad backlink” because of they allowed webmasters to remove unnecessary backlinks through a Google Webmasters Disavow Tool.

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02 Mar

Dear Google, Please Don’t Google Me!

Posted in block google now, dont google me, Google, how to block search engines, restrict crawlers, robots.txt, Search Engine on 02.03.13

Beginners Guide To Robots.txt Files

What is Robots.txt?
Robots.txt is a simple notepad file that is used by website owners to restrict the robots and crawlers to crawl of specific webpages or the whole website for search engines but sometimes for malicious software.

Where it is Located?
Robots.txt is always located in the root directory of your website means if you’ve created the Robots.txt file and placed it in the right path so its URL will look like this: http://www.examplewebste.com/robots.txt

How to Create?
Open your notepad from windows and save that file as named robots.

How to Restrict Robots?
Open your saved Robots.txt file and start writing paths and restrictions as given below:
User-agent: *
Disallow: /
Above given transactions will restrict crawl your whole website. How? Let’s read further:

“User-agent:” The attribute is used to define the crawlers and robots that will be restricted to crawl your website.

“*” Next to User-agent: there is an asterisk key that was used to restrict all the crawlers on web to crawl this website.

“Disallow:” This attribute is used to define the files and directories of your website that will be restrict from crawlers to crawl.

“/” This forward slash was made to restrict the root directory of your website from the crawlers.
If you want to restrict the specific webpages of your website, you can define them instead of this forward slash. For example, if you want to restrict the fake.html that is under the /shop named directory or path of your website, you’ll need to write as “Disallow: /shop/fake.html” or if you want to restrict the whole /shop directory, you can do this by “Disallow: /shop/” where the next forward slash is restricting the whole sub-directory from search engine robots or crawlers.
Any questions regarding this Beginners Guide to Robots.txt or Advanced Robots.txt will be appreciated.

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22 Feb

Had a Great “Learn With Google” Webinar – An Overview to Google Adwords Enhanced Campaigns

Posted in Enhanced vs Legacy Campaigns, Google, google adwords, Google Adwords Enhanced Campaigns, Search Engine, SEM on 22.02.13

Tuesday, 19th Feb 2013, I got an opportunity to attend a wonderful webinar at Google. The agenda of that webinar was to learn about the basics of Google Adwords’ Enhanced Campaigns, the latest formula that redefined the too many campaigns in a single enhanced campaign.

Google Adwords™ is the most successful and cheapest advertising tool for the small businesses available on the web. Search Engine Marketers are familiar to use this tool to boost the web traffic for one of their clients that is eager to pay to get on top of the search engine. Google recently updated all users’ already campaigns with a new column named “Enhanced” and under this, each campaign has named as “Legacy”. What did they done? Here’s the answer in this overview to Google Adwords Enhanced Campaigns.

We usually, as search marketer do a lot of work to get the traffic from different locations, devices and time zones that takes a while to get completed. For example, we have to target 50 different locations of United States that are in between 2 different time zones and people search on 2 different devices. It all means we will need to make 50*2*2=200 legacy campaigns to cover the whole traffic. Google just unveiled the tool which is allowing the search marketers to make only a single campaign instead of these 200. Yes, you can target 50 locations, 2 times and 2 different devices with only one campaign that will dynamically change when user will perform a search.

In detailed example, you’ve a chain of Burger Shops around United States and your customers usually search with two types of devices (mobile and desktop) sometimes for lunch but for dinner too. You may nicely make a campaign which will target the whole of your audience. You can now set different bids for different regions, increase or decrease the rate of bid by device and show different ads for times.

When a user search for a Burger Spot nearby Houston, TX from his Android enabled mobile phone just before 1 PM that means he will searching for the burger shop that offers services for lunch but with sitting facility. If a user searches for the burger with his desktop device or laptop within 7PM so he’ll like to see the ads of burger shops that are offering the free home delivery and the best prices,

You’ll enjoy this great Google Adwords tool, just try it for one of your client. It really cuts the budget and increases the quality score and conversions.

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21 Feb

Alibaba Challenges Google China and Baidu

Posted in Alibaba Search Engine, Aliyun Challenges Google, Aliyun Search, Google, News, Search Engine on 21.02.13

Alibaba challenges the search market by launching its very own search engine named Aliyun that will be for the visitors from China and for their local searches. China search market is already dominating in IT industry with Baidu, Qihoo and Sogou where Baidu has the 72% traffic of whole search but Google China has only 5%.

It will be quite competitive for Aliyun to remain in industry where already Google is struggling for the web traffic. Alibaba, the guru of B2B Marketplace aims to see the long-term benefits with its search engines.

Aliyun Search would not safe in China where Google already claimed the Acer not to develop or launch the Aliyun Mobile OS which is the forked version of Android and Acer has no rights to develop as the company is the member of Open Handset Alliance.

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21 Feb

Remarketing Will Obviously Arrest Me Back Again

Posted in Google, google adwords, Google Remarketing, Marketing Redefined, ppc, Search Marketing, SEM on 21.02.13

It would be great if you had all of your blog traffic back that clicked one of your ads but bounced off because your ad was not relevant to the content on your blog or you are not offering that product for they clicked.

Google Display Network by Adwords™ is obviously the great source to gain most of the relevant visitor for your blog or customer for your product but its redefined further with Google Remarketing tool that allows you to catch your visitor back when he found nothing what he desires. It’s like a wizard or best salesperson on web that maximizes the greed of customers that “sir, we are selling the better one”.

Google Remarketing is a simple and easy to use tool under Google Adwords™ in which you can create the relevant tags to your content & offers, list of users, different types of ads and targeted audiences. It works when a visitor just bounced to some other websites before checking out the cart or subscribing for the newsletter. Then all of your skills work together and visitor sees your ads on some other websites that are using the Google Adsense™ platform. It’s prettier than enough when a visitor becomes crazy to see your website everywhere, finally he place the order with you!

It’s Quite Interesting!

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21 Feb

Google Panda #25 – How much SERPs Affected?

Posted in Google, Google Panda, Google Panda Update 25, Search Engine, Search Update, SERP Change on 21.02.13

Jolts and Jerks between SERPs are the common behaviors which define the search algorithms has redefined or refreshed badly but it’s even more painful when you see that your top order keywords are on floor.

From last two to three months we’re seeing that Google refreshes its Algorithms between second 10th of each month and later the company confirms that actually there was a Panda Update. The discussion has been started at this WebmasterWorld thread about this hot topic and that’s not enough. I also saw a major change for my some top order and “not in 1000” type keywords. These changes are somehow good for me but somewhere my keywords depressed me.

If, Google confirms that it was Google Panda #25 update, so what will be your response? For me, it will be just like a same as all days. Let’s hope for the best and wait for the media release for this update.

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20 Feb

Uncle Google Would Be the Pizza Point

Posted in Fax Pizza Machine, Google, Google Pizza History, Pizza Order System, Search Engine, Sergey Brin on 20.02.13

Sometimes, a failed idea takes you to the peaks as last year Sergey Brin, co-founder of Google Inc. cracked the story behind his successful search engine. Brin was at Google Ventures CEO Summit where he gave the point that the failing can be successful and beneficial.

He mentioned further that he and his friends, 20 years ago, building the web service that will allow hungry users to order pizza with their fax machines. Actually, the system was made to allow users to select various types of pizzas from various pizza spots nearby them. The system threw the fax to pizza shops where delivery man must be ready to fulfill the order.

That was gone quite interesting when Brin and his friends ordered a pizza through their machine and waited long for the delivery man. They got amazed when no delivery man came to their door and further it was realized on them that the most of the pizza spots around United States don’t check their fax machines on regular basis. The system was failed severely but gave idea to do something bigger than that.

How strange it would be!

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29 Dec

Google BlogSpot Tracks Worthless URL Queries under Stats

Posted in blogger queries, blogger stats, blogspot tricks, Google, url queries, worthless stats on 29.12.12

Today, I came up with a new and extreme problem with my BlogSpot hosted blog. I just made this blog a week ago and posted only a test post which is neither shared nor opened. Blog is all according to Google’s Basics for indexing so indexed well by the search engine. I opened my BlogSpot Dashboard today to see what’s happening now in Stats section and it stuck me all around when I saw the unusual traffic. Here, I snapshotted some of that annoying traffic stats so you can see what’s happening now really to BlogSpot.
My dashboard stats are showing queries that are not even irrelevant URL queries but annoying to see the whole. These queries are about twenty and all contain URLs whereas the first URL is showing up my very own blog but all other queries are redirecting through the “Removed” or “404” pages.  Here, I snapshotted some of these pages that you can see below.
As I maintained my blog on Blogger/BlogSpot so I picked a Dynamic Theme instead of the Simple one. In that Dynamic Theme, I furthermore selected the Magazine View that I never used before. It might be possible that the queries I am seeing would be a response of clicks that I made some hours ago. Blog has a responsive load theme so clicks are tracking as JavaScript URL queries. But at all, this issue should be resolved otherwise it can cause a great frustration to those who don’t know how to use Google Analytics and other tools like that.

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29 Dec

Google Says Happy Birthday with Special Greeting Doodle

Posted in Birthday Greeting Doodle, Go Google, Google, Google Doodle, Happy Birthday Doodle, Search Engine on 29.12.12

It’s something really special if someone wished you for your birthday and it’s even more unbelievable if you got that wishes from the one you love most. Google tests daily a dozens of special functions to increase the users’ experiences.

Google with its extreme new feature, a Birthday Wish Doodle is at very soon step in the search and technology market. Google this time is sharing its love through a set of beautiful Doodles that are showing birthday cakes, decorations and much more than that. Here’s the sweet example of that page!

If you were at Gmail, Google+, Picasa, YouTube or at any other Google Products on your birthday so why not you Googled the Homepage? Yes, Google gets your birthdate from your Google Account, merges it with your Time Zone and decorate the search page with a beautiful Doodle that is also popping out a message for you saying “Happy Birthday ”. Isn’t that a pretty interesting thing? So the next time you shouldn’t miss your Birthday Greeting from Google.

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20 Nov

Google Fiber – The Full Google Experience of 1GB/s Internet and HDTV for FREE

Posted in 1gbps internet connection, 1tb google drive, chromebook, Google, google fiber, google internet service, google news, hdtv and 1gbps internet, network box, nexus 7 tablet, storage box, tv box on 20.11.12

Yes, only Google could! The all new Google Fiber is featuring out the ever full performance of the internet (1 Gigabit per Second) along with the enjoyment of High Definition TV with just a single connection. Product comes with Google Nexus 7 Tablet, Network, Storage & TV Box, Google Drive 1TB storage and HDTV output.
Google has just surprised its competitors as well as users through a wonderful Internet & HDTV service which is now officially named as “Google Fiber”. As service announced for limited cities of United States (Kansas City, MO), the company officially offered a website to purchase the bundles online and enjoy the limitless Internet & TV with single utility bill. Google Fiber offers many facilities to its customers along with single fiber optic connection.
Don’t look behind or flicker your eyes while downloading your favorite movies or recording 8 TV shows at a moment. The limitless joy never ends as Google powers its users with bufferless streaming for videos, movies, online games and much more. 1 gigabit per second connection means that all the joys of internet are yours now!
Pay less enjoy much! Google Fiber has reflexive packages for your multiple commercial and residential needs.
As Google Fiber Gigabit+TV is offering Google Drive 1TB storage, Network Box, Storage Box, TV Box, Nexus 7 Tablet, HDTV output and Chromebook (optional) with all 120$ monthly charges and no installation fee at all.
Gigabit Internet offers 100 times faster internet than every average internet along with Google Drive 1TB storage, Network Box and optional Chromebook just for $70 per month and no installation charges.
FREE Internet of Google Fiber is for those who are just want to test the best of internet speed at their home where Google offers 5MB internet connection with Network Box and optional Chromebook with just paying 300$ installation fee which can be paid in easy 25$/mo installments.
Visit Google Fiber homepage today to order your favorite one fiber optic plan. It’s just a better era of internet with Google!

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